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A short sleeve button down shirt with minimal logos, embroidered details on the back shoulder and made from 100% cotton to keep it light and comfortable. The FYI Tee, HI Script Tee and HI Snapback with allover Sakura print completes this collection.  Shot by Lila Lee

Hawai’i is famous for many things, one of our favorites is coffee ☕️ Our unique environment provides prime growing conditions making Hawai’i the leading producer for coffee in the United States. Aloha Army celebrates coffee with a robust collection  shot by Bret Sullivan 

The Mento Bento Show - Another fine instructional video from the enigmatic Kaito Kino on How to naturally smoke weed out of a papaya branch pipe.... shot and edited by Cole Yamane

Some fresh clips have surfaced of long time In4mation skate team rider Josh Sierra