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Featuring our original plush doll, an adults tee and women's tee—both detailed with signature Bluma patches—and a kids tee spotlighting a bold, oversized Bluma front and center.

Where do I start??? After working at Borders as a Music Manager, I had an idea to create a brand called Non Fiction—the term means Real. I believe this was back in 1995, a year before my 21st birthday. I’d chat weekly with reps at TRC Distribution, since I ordered a lot of vinyl for Borders Waikele. My main rep, Keida Brewer aka Rasco, was not only my guy but also a rap artist on the legendary indie label Stones Throw. When I shared the idea for Non Fiction, he said he’d be 100% down to rep it—which motivated me...

For Spring 2025, as we continue and proceed to build on our legacy with a collection that nods to the past while moving forward. The collection features a tight mix of pullovers, snapbacks, and a strong showing of graphic and logo tees—some of which bring back classic hits from our archives that helped make In4mation what it is today.The Spring ‘25 line is available now at www.in4mation.co  

We have the officially licensed University of Hawai'i Hi Script Snapback and Baseball Jersey. Hawai'i Jersey - Hawaii / UH Logo Embroidered On Front - University Of Hawaii Cross Bats Graphic Embroidered On Left Sleeve - Circle HI Embroidered On Right Sleeve - 50 Applique On Back - Officially Licensed By The University Of HawaiiUh Warriors Proceed Snapback - Officially Licensed By The University Of Hawaii - HI Script Embroidered On Front - Go Warriors Embroidered On Under Bill - UH H Logo Embroidered On Side - UH Logo Pattern On Internal Headband- Snapback Closure - One Size Fits Mostwww.in4mation.co