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During the iconic Momentum Generation era of the 1990's a time that reshaped the landscape of professional surfing. @Junxjoo, co-founder of In4mation, was deeply embedded in the scene as both a respected surfer and creative voice. While he didn’t create the now-famous “Surfers Suck” tee, he was part of the crew that wore it, a rebellious and ironic play on the fact that they were, in reality, the best surfers in the world at the time. The tee became a symbol of the group’s punk minded attitude toward the surf industry.

Dropping August 1st for our First of the Month series, the Polka Camo FOTM Hat features a bold all over polka camo print, HI embroidery on the front, college logo embroidery under the bill, and an adjustable fit. Available in limited quantities exclusively at @in4mation_iwilei and www.in4mation.co    

Dropping this Wednesday, July 30th the Aloha Standard Collection by Aloha Army proudly represents the spirit and pride of the islands. Featuring the Aloha Standard Trucker Hat with a bold patch front and Hawaiian Islands embroidery under the bill, and the Aloha Standard Tee with front and back graphics that honor our roots.www.in4mation.coPhoto @kuhio.oihukModel @preeyapprasad

In4mation teams up with Samurai Tape for a limited hat and tee drop inspired by the spirit of the samurai. Known for its clean peel and no-residue finish, Samurai Tape protects the hands of dedicated athletes just like tsukamaki wraps a sword. This collab blends Japanese craftsmanship with street ready style. Dropping Friday July 25th 8am Hst at www.in4mation.coModels @intafitness @ty.J0rdan Photo @travis.h.photo