Blog

When we first designed the iconic HI logo, someone sitting across the table looked at it and thought it was the NY logo upside down. That moment sparked the idea behind the HI/NY connection a visual crossover that naturally linked Hawai‘i with our brothers and sisters on the East Coast. The HI Upside Down A Frame Snapback builds from that story, reworking the logo through a flipped perspective while carrying the same roots of connection, culture, and streetwear identity that helped shape In4mation from the beginning. Finished in corduroy, the piece blends classic material styling with one of the brand’s...

The newest Aloha Army Palaka Print Collection draws inspiration from one of Hawai‘i’s most recognizable patterns. Originally introduced through plantation workwear, palaka became a symbol of durability, local culture, and everyday island life across generations. The collection reinterprets the classic print across a range of pieces including the Aloha Palaka Noren Curtain, Palaka Snapback, and Aloha Script Palaka Tee.  

November Hip Bag- Sierra Hip Bag- Xeno Sling- Arc Shoulder Bag- Stash Pouch- GRS Shoulder BagAvailable now at www.in4mation.co  

The May the 4th collection taps into Star Wars Day featuring the Choke Aloha Vader Tee and the General Boba Tee in both adult and kids sizing.