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Our 20th Anniversary celebration continues this Friday! A limited release of the FYI Letterman Jacket, 20 Year Snapback and Logo Lock Up Tee.   Photo Bret Sullivan Models Cnrboy & Chrystmoon 

A photographic series in the making with some of Hawaii's underground creatives & athletes with the iconic Hi Script hat. We start here with one of the islands finest Barbers Ben Farron of Golden Barber shop in the historic Kaimuki neighborhood.  Shot by Jun Jo

Quick questions on what inspires musician Eli Mac

A long awaited reappearance of the Boba Floral print is back in just in time for the holidays! Aloha Army's infamous red floral print is found on the classic Aloha Script Snapback, Tees, and General Boba design featured on a long sleeve crew neck and tee. We've got a nice variety of designs and styles that complete this season drop! Looks shot by Kuhio Vellalos