Blog

Our iconic Pilzner. Always lurking the Chinatown Streets of Hawaii. Only found on these historic city blocks at the In4mation Nuuanu spot. This arch tee shot by Steven Stinson on these very streets. Enjoy        

A nice photo series shot by Evan Mock for our World Cup collaborative project with Paradise Soccer Club x Aaron Kai and In4mation..... Enjoy              

The @31fifty x @in4mation_ 'Jiu-Jitsu Union’ capsule is an in store release, 6/23. @in4mation_alamoana at 9:30am. The White Kimono, shirts, rash guard and short is a In4mation in store exclusive. The black kimono will release online at 31fifty.com on 6/25 at 10am PST, make sure to sign up to 31fifty’s mailing list - #31Fifty #3150 #in4mation    

In4mation’s respect for creative brand influencers lead to the 31 Fifty family. The cultures of streetwear and Jiu jitsu are bonded by the mutal respect towards each brand. The exposure of both worlds to crossover to introduce its first collaborative capsule collection. This lead to having one of Hawaii's premier photographer John Hook to assist us in getting that very feel of the project into images. Shot in at the In4mation warehouse. Models Alex Pendleton and Jeremy Nitta.