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In celebration of the @alohashoyuhi 75th anniversary poke contest we have put together a nice tight collection. Of coarse a visit to one of our favorites @taniokasto shoot the look book had to be done. Congrats @alohashoyuhi !! Stay posted as more details to come. ​​​​​​​​​​​​​​​​photo @tora_graphy ​​​​​​​​

"April 2002 a group of individuals set out to do something that they were very passionate about. From a resume list of sales reps, skateboarders, surfers, designers, and music In4mation was born in a remote town called Mililani. This would be the start of a beautiful progression." - @toddshimabuku photo Bret Sullivan model Zen Yoshifuku    

Roll em thick! For this very 420 drop we had the Hawaiian Kaiser Surf Crew model our 420 collection of tees & Hoodie.  Shot by Bret Sullivan        

Travel ready the In4mation x the military inspired 4th Surplus back packs are perfect for all terrains. photo Travis Harada \