Blog

Dropping Today in our Shops as well as Online will be our yearly St Patty's Day Collection. This will include:Soccer Jersey, T-Shirts, and Shorts.We at in4mation hold this Day dear to us  because of our dear friend and team rider Kenny Brimer (Ride in Paradise).  This was one of his favorite days to celebrate as him being Irish and it was also a good excuse to chill with the other skate heads and knock back a few.  On our Lucky Bastards shirt you'll see a KB Forever dedicated to Kenny for all the good memories associated with this Day.

Beautifully executed by Steven Stinson we have some fine in studio images shot of the newest Bare Bones collection.

This season we introduce you to a new division of the brand as our ambassador former pro skateboarder Rob Carlyon is a enthusiast of Kayak Fishing.  Rob has been a long time friend and supporter of the brand so we designed the Hunter Series to give tribute to Rob. The hunter series was also designed with our new Aloha Army Logo the Double A Triangle.  The Double A Triangle was created to take aim at all water sports such as Fishing, Surfing, Bodyboarding, Stand Up Paddling, Diving and anything that has to do with the ocean life.  We look forward...

Vincent Bercasi a young talented photographer shot this great photo essay of some of his friends. A unique look at the youth of Hawaii through him.