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With this month being Breast Cancer awareness we wanted to join in the fight with this very special drop. Powerful in nature actions of some speak in its own way in honor of the fight. These images of Melia is proof of the commitment involved in this fight.     

Finally some hats for the big boys. This past week we dropped some larger size snapbacks with a larger and deeper fit. Get yours at in4mation.co  photo Bret Sullivan   

 Kaito Kino is a unique personality in the world of Surfing. Follow as he cuts through his own line in life on the South Shore with the Mento Bento show.... Today he launches a giant air risking his life while Zeke Lau watches.

Always aware of your surroundings, always knowledgable on those who came before you , always Respect Locals!! An ideology that is deep in our roots we have put together another run of tees for all the embody.... shot by Travis Harada