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The Fishing Status UV Long Sleeve features an all over print that's sure to help you attract more fish! This 40+ UV protectant piece is lightweight, moisture wicking and made from 100% polyester. In line with the grey and black theme you'll find an Aloha Script Trucker to help keep you cool on these hot summer days.  Photo:  Kuhio Vellalos  

We're stoked to announce our collaboration fund raiser tee to support 82Fifty for their upcoming concert in Orange County, CA. The Circle HI Tee features a floral skull print and is available in black.This fund raiser tee is in conjunction with their summer send off concert on August 11, 2023 at Hawaiian Brians with special guests Castle Park & Black Square.

In 2007 we were approached to be part of a Hawaiian surf watch alongside @tokorosurfboards & @xcelwetsuits . This was our 1st watch with @gshock_us thus starting a great collaborative series of watches.

An elevated collection with a clean style.The OG Standard Premium Tee has a boxy, oversized fit with dropped shoulders and a large back graphic. Our OG Standard Pocket Tee features a relaxed fit with minimal branding on the front chest. We're excited to introduce these heavy weight, 100% cotton pieces that are unlike anything else!