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Introducing our iconic Black & White Hi Script Snapback. This snapback features our distinctive "Hi" script logo, offering a timeless look. In addition to the snapback, we also have our College Dot logo tee and tank . These pieces combine comfort with a classic design.

The Hawai’i 78 collection is a tribute, inspired by one of Hawai'i's most revered figures. This collection captures the essence and spirit of Hawai'i's culture, celebrating the legacy and influence of a true Hawaiian legend.

We have a sea glass-colored New Era 59FIFTY hat on August 1st. This release is part of our "1st of the Month" program, where we debut a very limited run of hats on the first of each month.    

Today we have dropped the In4mation Summer '24 line, featuring a return of our iconic tees. Always fresh, we are bringing back the iconic Hi Script Tee, FYI Tee, the ever-popular Glyphic graphic on a tee and zip up hoodie and, of course, a longtime fan favorite, the Drop Bomb Not Names Tee.