During the iconic Momentum Generation era of the 1990's a time that reshaped the landscape of professional surfing. @Junxjoo, co-founder of In4mation, was deeply embedded in the scene as both a respected surfer and creative voice. While he didn’t create the now-famous “Surfers Suck” tee, he was part of the crew that wore it, a rebellious and ironic play on the fact that they were, in reality, the best surfers in the world at the time. The tee became a symbol of the group’s punk minded attitude toward the surf industry.
