When we first designed the iconic HI logo, someone sitting across the table looked at it and thought it was the NY logo upside down.
That moment sparked the idea behind the HI/NY connection a visual crossover that naturally linked Hawai‘i with our brothers and sisters on the East Coast. The HI Upside Down A Frame Snapback builds from that story, reworking the logo through a flipped perspective while carrying the same roots of connection, culture, and streetwear identity that helped shape In4mation from the beginning.
Finished in corduroy, the piece blends classic material styling with one of the brand’s most recognizable symbols.
