“The "4" refers to the four founders, all key players in not only their native Hawaiian scene, but also global design and action sports. They opened the in4mation storefront in the early 2000s, setting the pace for streetwear retail, and subsequently made waves (pun intended) in the worldwide street community with their acclaimed in-store graphic tees. A full range soon followed with the right collaborations (Vans, G-Shock) and the rest goes to prove that streetwear's about beating the odds. If 4 guys from the islands made it happen, you can too.” @bobbyhundreds
