In4mation’s respect for creative brand influencers lead to the 31 Fifty family. The cultures of streetwear and Jiu jitsu are bonded by the mutal respect towards each brand. The exposure of both worlds to crossover to introduce its first collaborative capsule collection. This lead to having one of Hawaii's premier photographer John Hook to assist us in getting that very feel of the project into images. Shot in at the In4mation warehouse. Models Alex Pendleton and Jeremy Nitta.